Privacy Policy

1. Information We Collect

Information you provide directly

When you submit our contact form, we collect:

• Your first and last name
• Your work email address
• The content of your inquiry message
• Your consent preferences (data collection consent and optional marketing consent)

Information collected automatically

When you visit our website, certain information is collected automatically through cookies and similar technologies:

• Google Analytics: We use Google Analytics to understand how visitors interact with our website, including pages visited, time spent, traffic sources, device type, and approximate geographic location. Google Analytics uses cookies to collect this data. You can opt out via the Google Analytics Opt-out Browser Add-on.
• Meta Pixel (Facebook): We use Meta Pixel to measure the effectiveness of our advertising and to understand actions visitors take on our website. This may involve sharing data with Meta Platforms, Inc. You can manage your ad preferences at Meta Ad Preferences.
• TikTok Pixel: We use TikTok Pixel for advertising measurement purposes. Data may be shared with TikTok (ByteDance). You can manage your preferences via TikTok's privacy settings.
• Microsoft Clarity: We use Microsoft Clarity for session recording and heatmap analysis to understand how visitors use our site. Clarity captures anonymised interaction data including mouse movements, clicks, and scrolling behaviour.

2. How We Use Your Information

We use personal information to:

• Respond to your enquiries and communicate about our services
• Send marketing communications (only if you have opted in)
• Analyse website traffic and improve our website experience
• Measure the performance of our advertising
• Comply with legal obligations

3. How We Share Your Information

We do not sell your personal information. We may share your data with:

• Analytics and advertising platforms: As described above (Google, Meta, TikTok, Microsoft), aggregated or pseudonymous data is shared for analytics and advertising purposes.
• Email service providers: If you opt in to marketing communications, your email may be processed by our email delivery provider.
• Professional advisers: Accountants, lawyers, or auditors where required.
• Regulatory authorities: Where required by law.

4. International Data Transfers

Some of the third-party services we use (Google, Meta, TikTok, Microsoft) are operated by companies based outside Australia, primarily in the United States. By using our website and submitting your information, you acknowledge that your data may be transferred to and processed in jurisdictions outside Australia. We take reasonable steps to ensure that overseas recipients handle your personal information in compliance with the APPs.

5. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes described in this policy or as required by law. Contact form submissions are retained for the duration of any potential or active business relationship. You may request deletion at any time.

6. Cookies

Our website uses cookies and similar tracking technologies. These include:

• Essential cookies: Required for the website to function (e.g., form submission)
• Analytics cookies: Google Analytics, Microsoft Clarity
• Advertising cookies: Meta Pixel, TikTok Pixel

You can manage or disable cookies through your browser settings. Disabling cookies may affect your experience on our website.

7. Your Rights

Australian Privacy Act

Under the Australian Privacy Act, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Withdraw consent to marketing communications at any time
• Complain to the Office of the Australian Information Commissioner (OAIC) if you believe your privacy has been breached

European Economic Area & United Kingdom (GDPR)

If you are located in the EEA or UK, you have additional rights under the General Data Protection Regulation (GDPR):

• Right to access — obtain confirmation of whether we process your personal data and request a copy
• Right to rectification — request correction of inaccurate data
• Right to erasure — request deletion of your personal data (“right to be forgotten”)
• Right to restrict processing — request that we limit how we use your data
• Right to data portability — receive your data in a structured, machine-readable format
• Right to object — object to processing based on legitimate interests or direct marketing
• Right to withdraw consent — where processing is based on consent, withdraw it at any time

Legal basis for processing: We process personal data on the basis of (a) your consent (e.g. cookie preferences, marketing opt-in), (b) performance of a contract or pre-contractual steps (e.g. responding to enquiries), and (c) our legitimate interests in website analytics and advertising measurement, balanced against your rights and freedoms. You may lodge a complaint with your local data protection authority.

California Residents (CCPA / CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with additional rights:

• Right to know — request disclosure of the categories and specific pieces of personal information we have collected about you, the sources, the business purpose, and the categories of third parties with whom it is shared
• Right to delete — request deletion of personal information we have collected from you
• Right to opt out of sale or sharing — we do not sell your personal information. However, certain analytics and advertising cookies may constitute “sharing” under the CCPA. You can opt out via our cookie consent banner
• Right to non-discrimination — we will not discriminate against you for exercising any of your CCPA rights
• Right to correct — request correction of inaccurate personal information

Categories of personal information collected: Identifiers (name, email), internet or electronic network activity information (browsing history, interactions with our website), and geolocation data (approximate, via IP address).

To exercise any of these rights, contact us at info@itbglabs.com. We will respond within the timeframes required by applicable law.

8. Security

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, and disclosure. Our website is served over HTTPS and protected by Cloudflare. However, no method of electronic transmission or storage is 100% secure.

9. Contact Us

ITBG Labs Pty Ltd
ACN: 662 560 947
Email: info@itbglabs.com
Location: Perth, Western Australia

If you are unsatisfied with our response to a privacy concern, you may contact the Office of the Australian Information Commissioner.

10. Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated “Last updated” date. We encourage you to review this policy periodically.